What is covers:
Clarify where you are and where you want to get to; set your goal
Identifying your ideal client, who are you actually marketing to?
Ensure that you have the right systems in place to support your marketing call to action
Costings overview, ensure that your price point works for your business.
Identify your strongest marketing message
How to create content that leads to actual enquiries
Building trust quickly without being online all day
How to stand out (even in a crowded industry)
Creating a marketing rhythm that you’ll actually stick to
Craft your visibility plan
What is covers:
Understanding what clients actually need to hear
Creating your origin story
How to talk about your offer with confidence
“The gentle sales conversation” framework
Pricing psychology for service and product based businesses
How to handle enquiries, questions and pushback
Understand your sales figures; Existing customers tend to spend up to 67% more overall than new customers
Build your simple sales process
The power of client retention; a current client is up to 65% more likely to repurchase vs a new client
One to one vs one to many
Relationship management; acquiring a new client can cost up to 25x more than retaining an existing client