The Frameworks, Strategy & Support You Need to Turn Your Ideas Into a Profitable Business
Start strong, stay focused and build a business that gives you both income and freedom
Work with Sarah
MEET SARAH
Sarah Felicity is a business coach specialising in helping mums turn their ideas into income through clear strategy, sustainable pricing, and simple systems.
Having built businesses around real life, not unrealistic hustle, Sarah supports women at the start and growth stages to create structure, confidence and momentum without overwhelm. Her work focuses on clarity first, then action: defining offers, understanding numbers and building businesses that support both income and family life.
Her clients value her honest, no fluff approach, practical tools and ability to make business feel manageable, grounded and achievable, even in the busiest seasons of life.
Success Stories from Fellow Mums
“Working with Sarah has completely changed how I run my business.”
I went from second guessing almost every decision I made to feeling confident and actually excited to grow. She breaks everything down in a way that feels doable even on my busiest mum days and her energy is infectious! My income has increased, my stress has dropped and I finally feel like I’m building a business that fits my life, not the other way around.
“I found my voice again and my sales have doubled.”
Sarah helped me simplify my offers, tidy up my messaging and create a sales process that feels natural, not pushy. I’m attracting the right clients, charging properly (finally!) and I don’t feel guilty about taking time for my family anymore. It’s been transformative, not just for my business but for my family dynamic. As a mum, she gets it. Her transparency is so encouraging and she really is your biggest cheerleader.
Frequently Asked Questions
Is business coaching right for me?
If you're a mum and wanting to turn your passion into an income - you’re exactly who my coaching is designed for. My coaching is built around the real rhythm of mum life: school runs, nap windows, unexpected tummy bugs and everything in between. If you want to grow your business without sacrificing your family time, or your sanity - you’re in the right place! Join our community for a unique community who understands a business in the midst of mum life!
What kind of mums do you work with?
I support mums at every stage, from early-stage dreamers figuring out their niche, to established founders wanting systems, growth and more balance. Whether you're juggling toddlers, teens or both, your business goals are welcome here!
How flexible are the sessions? I don't always have the best timing!
All sessions are recorded and available on-demand, so you can learn whenever it fits your schedule. You’ll always have access to tools and resources you can work through at your own pace too.
Can I get personalised support?
Yes, Sarah offers Q&A during each session and private consulting options for tailored advice and support.
What results can I expect?
Most mums I work with gain clarity, confidence and a practical strategy they can actually follow through on. Think: stronger messaging, smoother systems, better boundaries and a business that supports your life - not the other way around. It’s forward momentum without the overwhelm.
Do I already need to have a business?
Nope! Whether you’re starting from scratch or growing something you’ve already built, my coaching meets you where you are. If you’ve got a spark (or even a half formed idea scribbled in your notes app while hiding in the loo for 5 minutes peace!), we can work with that.
Is a workshop, bootcamp or retreat best for me?
If you’re unsure, we’ll figure it out together. I offer a quick discovery chat where we look at your goals, your bandwidth and what kind of support will give you the biggest shifts. No pressure, just a friendly, honest conversation.
